gail sorronda

Gail Reid, creative force behind dramatic label Gail Sorronda is pushing the boundaries like no other new Australian label and forcing people to take notice. A breath of fresh air, her savvy and creative approach to design is truly inspiring, her garments portraying an innate curiosity and intelligence, a plethora of influences. Her designs have graced the pages of countless international and domestic magazines and been worn by celebrities such as Winona Ryder, Mischa Barton and the beauty of the moment Dita Von Teese

The end result – a range that is totally unique, sexy and completely contemporary. This summer range has, in Gail’s own words, “a tailored approach despite its regressive gothic Lolita qualities.” The entire collection only available in black or white.